Mahindra to endorse Shell automotive lubricants under Maximile brand

Shell Lubricants has announced a new strategic partnership with Mahindra & Mahindra Ltd. Under this agreement, Mahindra and Shell will work together to offer market-leading, high-performance lubricant products, such as engine oils, transmission and axle oils, including those under the ‘Maximile’ brand. These lubricants will be distributed through the Mahindra dealership network and bazar networks through the Mahindra spares business unit.

The Shell-Mahindra partnership rides on the theme of “Together Towards Tomorrow”, where both organisations are committed to developing innovative, unique and differentiated technologies and products. The agreement is a major step in this direction and was signed in Mumbai by Mansi Tripathy, Country Head, Shell Lubricants, India and Hemant Sikka, President & Chief Purchase Officer, Powerol & Spares Business, Mahindra & Mahindra Limited.